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    Design Tips   

Good designs make effective use of color and typography to communicate the message.  Here are some common color combinations for maximum visibility, and a visibility impact guide for the size of lettering and graphics.

    Color Combinations for Maximum Visibility     

Red Lettering on White Background

Black Lettering on White Background

Blue Lettering on White Background

Dark Green Lettering on Beige Background
Dark Blue Lettering on Yellow Background

   
    Contrast   

Use Light Colors on Dark Background
Use Dark Colors on Light Background
Avoid Dark Colors on Dark Background
Avoid Light Colors on Light Background

  
    Optimum Viewing Distance   

Letter Height Maximum Impact
1 inch 10 feet
3 inch 30 feet
10 inch 100 feet
30 inch 300 feet

  
    Type Fonts   

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